WATERBURY, Vt.-Green Mountain Coffee Roasters (GMCR), parent of the Keurig brand, has reached a multiyear agreement with Krispy Kreme which will bring Krispy Kreme signature coffee to K-Cup packs for the Keurig brewing system.
The agreement calls for Krispy Kreme coffees, smooth and decaffeinated, to appear in K-Cup packs by the end of this year. The new packs will be available at keurig.com and krispykreme.com, as well as in participating Krispy Kreme shops grocery, retail and away-from-home channels throughout the United States. Krispy Kreme has more than 800 shops in more than 20 countries.
Brian Kelley, GMCR’s president and CEO, said, “Working with Krispy Kreme welcomes a beloved brand into our family and promises consumers that the quality and taste they expect from Krispy Kreme are there with each and every brew.”