Global Marketing, Giles & Posner to Launch Hershey’s-Branded Small Appliances



PARSIPPANY, N.J.—Global Marketing Corp. and Giles & Posner have formed a joint venture to introduce a line of small appliances branded under the Hershey’s label.

The initial launch will include a hot chocolate drink maker, a mini-cupcake maker, two sizes of chocolate fountains, a waffle maker and a brownie maker. A statement from Global Marketing did not include details on retail pricing or when the collection is expected to reach retailers. The line will be showcased at next week’s Gourmet Housewares Show in the New York International Gift Fair.

Other recent U.S. launches by Global Marketing include Breville’s sandwich maker, Russell Hobbs kettles and Kenwood kitchen appliances. Internationally, Global Marketing has been involved with cookware brands such as Sitram of France, Swiss Diamond of Switzerland and diamond-reinforced cookware from Woll of Germany.

Based in the United Kingdom, Giles & Posner manufactures a commercial line of chocolate fountains and a range of food-entertainment items for the home.