COMMERCE, Calif.–Building on the growth of its new Colorsplash line, Gibson has introduced several cutlery assortments that target the home chef in search of specialty slicing and dicing solutions.
“Our research told us consumers want specific cutlery sets – for salads, cheeses, herbs and so forth,” Connie Bowman, Gibson’s vice president of development, said. “And they like each piece to take on a focused job, whether it’s peeling, chopping or coring. So these new assortments handle the full array of cutlery tasks.”
Suggested retail prices for the seven new sets range from $19.99 to $39.99. There are also open stock options. The cutlery is available under the Colorsplash Cuisine Select label, the latest offering in Gibson’s popular cookware and gadget lines.
“Color has been great for merchandising but it’s the specialty focus and set configurations that’ll make this program a hit at retail,” Bowman said.