George Foreman Grills Launch “Grillfriend” Campaign

George Foreman GrillsMIDDLETON, Wis.-The George Foreman grill brand has unveiled a multimedia advertising campaign titled “Meet My Grillfriend!”

The initiative includes the brand’s first television spot in three years, along with mobile advertising and social-media efforts. It goes along with the launch of six new models of grills at retail, and will highlight the grills’ advanced features. The TV ad will air on NBC Network stations in New York, Chicago, Los Angeles, San Francisco, San Diego, Dallas-Fort Worth and Minneapolis.

The 30-second commercial features a dad preparing dinner for his family on one of the grills, while texting his wife about making dinner with his “grillfriend.” The text auto-corrects “grillfriend” to “girlfriend,” but when the woman arrives home, she finds that, instead of meeting her husband’s girlfriend, he is preparing dinner for his family.

The new grills are already available in stores throughout the nation, and range in size from two to nine servings. The design removes 42 percent of the fat and has a 35 percent faster heat-up time, according to a statement from Spectrum Brands, parent of the George Foreman brand.