STURTEVANT, Wis.–Karen Formico has become vice president of marketing for Andis, a newly created position.

In her new role, Formico is responsible for overseeing and leading all initiatives involving marketing, public relations, advertising and communications for the personal-care products manufacturer.

Before joining Andis, Formico was marketing manager for Broan-Nu Tone, a producer of residential ventilation products. She had also held a marketing post with Simplicity Creative Group.