STAMFORD, Conn.–Cuisinart has signed a three-year sales, distribution and licensing agreement with Primo Water Corporation, a provider of multi-gallon purified bottled water and related products, under which Cuisinart will market and sell Primo Water’s existing line of sparkling beverage appliances and related consumables in North America. Primo will supply CO2 cylinders for Cuisinart’s new proprietary line of sparkling beverage makers.
Primo Water’s beverage maker line consists of the Flavorstation and Liberty models, both of which fall under the marketing and sales terms of the new agreement. Beginning this month, Cuisinart will debut its own sparkling beverage makers, which will be powered by Primo Water CO2 cylinders and available in Cuisinart’s traditional retail channels, which encompass department and specialty stores, including online segments. Additionally, Primo Water will provide the distribution and refilling of CO2 cylinders for both its own units and Cuisinart branded sparkling beverage makers.
“Cuisinart has been successfully building on its diverse product assortment and strong retail presence, and the beverage maker segment was a natural next step for the company,” said Ron Diamond, president of Conair Corporation, Cuisinart’s parent company. “There are many significant reasons that led us to partner with Primo Water in this endeavor, one of the most important being its direct-store-delivery network to major retailers. This offers a clear advantage over other forms of distribution for CO2 cylinders.”