BOCA RATON, Fla.–Jarden’s Crock-Pot brand has unveiled new slow cookers and a social-media campaign as part of its “Crocktober” initiative.
Two slow cookers are being launched as part of the new Crock-Pot Patterns collection, one with a polka-dot pattern and the other designed with daisies. The slow cookers have a 2.5-quart capacity, and are both rolling out this month.
Along with the product launch, the brand has initiated a Facebook challenge, called “Crock-Star Confessions,” in which consumers can reveal their secret slow-cooking recipe. Crock-Pot fans can visit facebook.com/crockpot to participate. The brand will also give participants a front-row seat at the unveiling of a new Crock-Pot product on Nov. 8.