BIRMINGHAM, Ala.–Later this month, the Cookware Manufacturers Association will launch a free iPhone application for consumers to help them find the cookware and bakeware products suited for their needs. The app will take the consumer through a series of questions — such as what type of food they want to cook, whether they want to use the oven or cooktop, what type of preparation is desired, from sauteing to baking, and within what price range — and then direct the consumer to the resulting home pages of the CMA members, whose products were selected and where consumers can get more information and find retailers.
“Today’s consumer is looking for a unique experience with brands and products,” said CMA President Doug Reigle of Regal Ware. “The CMA Cookware & Bakeware Finder app will allow the consumer another opportunity to interact with our products on their terms. The Cookware & Bakeware Finder app is another way the CMA supports our members and our retail partners for the betterment of the end consumer.”
In addition, the 23 manufacturing members of the CMA — which account for more than 90 percent of all branded cookware and bakeware sold in the U.S. and Canada, the CMA said — have control over their entries in the app, allowing them to adjust their offerings as lines are introduced.
Hugh Rushing, the association’s executive vice president, told HFN that the CMA will begin a PR campaign to announce the app to consumers, and which includes reaching out to lifestyle publications and food columnists. In addition, there will be a link on the CMA’s website to iTunes.