STAMFORD, Conn.-Conair has launched a Spanish-language version of its website, conair.com, to provide access for Hispanic shoppers to Conair product information in their primary language.
The new version of the site is intended to address the increase in the Hispanic population. According to a Conair statement, Hispanics now constitute 16 percent of the U.S. population and are now the nation’s largest ethnic group. In addition, the Spanish-speaking population grew 43 percent between 2000 and 2010.
“The Spanish website underscores our focus on these important Hispanic customers by giving them a positive online environment,” said Paulette Heller, Conair vice president of marketing.
The site can be accessed by visiting conair.com and clicking on “espanol” in the upper right-hand corner.
Conair now also offers assistance in Spanish at 800-3-CONAIR.