SEATTLE–A new style is sweeping through Chef’n’s packaging, as the company wants to “keep our look fresh and hip,” said Sarah English Heitman, marketing director. The new packaging incorporates a boxed concept, as it “allows for giftablity and adds to perceived value.”
Its grind and salad items will be the first categories to have the new packaging, and will be rolled out in the first quarter. The rest of the line will follow afterward, she added.
Each group will incorporate different colors: the packaging for the grind items will have red accents, while the salad items will have greens and blues, both on a white background.