HUNTINGTON BEACH, Calif.– Michael Traub will succeed Franz Joseph Bosshard as president and chief executive officer for BSH North America beginning July 1.
Bosshard will move from his current position as president and CEO of BSH North America to manage a new global area called Business Development for BSH Group, starting June 30. He will report directly to Kurt-Ludwig Gutberlet, chairman of the board of management and CEO of Bosch and Siemens Home Appliances Group.
Traub comes to the United States after spending four years as CEO for BSH Latin America and, before that, as vice president for international sales in Munich, Germany.