VALLEJO, Calif.–Meyer Corp., U.S. has appointed Brady Marketing to represent the cookware giant’s full brand portfolio in three key states: California, Nevada and Hawaii. Brady Marketing has also taken on sales and marketing responsibilities for a selection of retail customers located outside of these territories.
Previously, Meyer Corp. had in-house sales people to handle these areas.
“We’re very pleased to welcome Frank Brady, an extraordinary leader and talented innovator in our industry, and his team of highly skilled professionals to our organization,” said Stanley Cheng, founder, chairman and CEO of Meyer Corp., U.S. “Brady Marketing’s unique capabilities and strengths, which include decades of experience building premium cookware brands, align perfectly with our company’s growth strategies.”
Brady Marketing will work with Meyer’s sales and marketing team in accelerating market share for Anolon and Circulon, the company’s flagship gourmet brands, as well as BonJour, Farberware, Rachael Ray, Cake Boss and Paula Deen, the company said. Additionally, Brady Marketing will support Meyer’s brand-building initiatives for the premium Italian cookware brand, Ruffoni, and the company’s recently established Hestan premium cookware line designed exclusively for Williams-Sonoma, it added.
“We’re thrilled to be on board with the largest cookware company in America, and have the opportunity to work closely with Meyer’s ace team of sales and marketing executives, and with Stanley, a true innovator and visionary,” said Frank Brady, CEO of Brady Marketing. “While in the past we were respectful competitors, today we are united in our common goals to further innovate and instill new energy and excitement to the cookware and key related categories.”
Based in Walnut Creek, Calif., Brady Marketing was established in 1976 and has built successful kitchen brands in a number of categories, including cookware, small electrics, cutlery, teakettles, tools and gadgets and kitchen accessories.