STOCKHOLM, Sweden–AB Electrolux, parent of Electrolux North America, has named Henrik Bergström executive vice president and head of its Floor Care & Small Appliances unit.
Bergström, who will assume his new role on Sept. 15, will thus oversee this global business sector, which accounts for about 8 percent of Electrolux’s total sales, according to a company statement. He will report directly to Hans Stråberg, president and chief executive officer, and will become a member of the company’s Group Management. He will succeed Morten Falkenberg, who has been appointed president and CEO of Nobia, which develops and manufactures kitchens and which is also based here.
Previously, Bergström was vice president and general manager of New Business Development, Air Care and the Consumer Services Group of Electrolux Major Appliances North America.