WASHINGTON–The Association of Home Appliance Manufacturers has updated the branding of the association, with a redesigned logo and tagline.
The new AHAM logo features the tagline, “Leadership>Knowledge>Innovation.” A statement from AHAM said the tagline highlights the core services provided by the association, including government relations, technical services, product certification, business data and communications. The statement added that the new brand is a better reflection of “AHAM’s reputation as an influential, contemporary association representing a strong and innovative home-appliance industry.”
Joseph M. McGuire, president of AHAM, said in the association’s statement, “The business needs of our global membership have changed over the years, and as such, AHAM’s brand was updated to reflect the changing environment and strength of our industry.”