WestPoint Signs License With Caribbean Joe
16961 Fri, 09/11/2009 - 12:45pm
NEW YORK–WestPoint Home has reached an agreement with the Caribbean Joe brand for a line of home textiles.The manufacturer plans to unveil the line during next week’s New York Home Fashions Market. WestPoint will also be displaying its first collection of Izod bed and bath ensembles and basic-bedding products. Also being highlighted is the company’s most extensive collection of kitchen textiles, which include coordinated towels, dishcloths, oven mitts, potholders and rugs, in solid colors, patterns and jacquards.
WestPoint will also continue to emphasize its proprietary brands, including Stay Bright in a new midtone grouping of solid colors in towels, Dorm Reform bed ensembles, and Eco Pure in sheeting and basic bedding. Additions to the Snuggie line of blankets with sleeves, including terrycloth versions and tie-dye designs, will also be featured.