NEW YORK–NexCen Brands has unveiled a new Web site for its Waverly brand, waverly.com.
The new site “reflects the expansion of the Waverly brand beyond home furnishings to encompass a customer’s full lifestyle,” said a NexCen statement. It includes an interactive environment for consumers by way of its Styling with Sandra Lee section. Lee, a home and style expert and television host, recently reached an agreement to be a spokeswoman for Waverly. The new site will offer Webcasts and other events with Lee on a regular basis.
Also on the site is an Inspiration Gallery, which includes images of rooms decorated with Waverly design themes and an extensive product library of Waverly fabrics, wallpapers and paint.
Rick Platt, president of NexCen Home Studios, said the site will help illustrate Waverly’s lifestyle direction, and create a community for sharing decorating ideas.