LA JOLLA, Calif.–Consor Intellectual Asset Management has been retained to sell the Dan River name and remaining intellectual property and intangible assets.
Dan River’s parent company, India-based GHCL, decided to close down the textiles manufacturer after Dan River filed for Chapter 11 bankruptcy in April. Among other services, Consor provides representation to distressed companies looking to sell or auction trademarks, patents, brands or domain names.
The assets for sale include the Dan River name; the company’s Bed-in-a-Bag trademarks; two patents for the company’s No Trade system, which applies cyclodextrins to cellulosic textiles and the products made using these textiles; and Dan River’s design library, which includes original hand-painted designs and vintage textiles Dan River purchased from design libraries in Europe, Israel and the United States. Among the latter are designs copyrighted by Dan River and proprietary weaves, including loom instructions for apparel, linen and bedding lines, according to a Consor statement.
The statement added that the marketing of these assets will be conducted over the next several months, with a final auction date yet to be determined.