NEW YORK–Metropolitan Home has launched Fulcrum, a branded trade magazine spinoff, with its July/August issue.
Fulcrum will provide designers and architects with the latest “need-to-know” information about the design process and practice, the Hachette Filipacchi Media supplement said in a statement.
Fulcrum was developed under the editorial direction of Donna Warner, editor in chief of Metropolitan Home, and Marisa Bartolucci, editor in chief of Fulcrum. Deborah Burns, vice president and publisher of Metropolitan Home, serves as the publisher. The supplement has an initial distribution of 100,000.
“Last December, we gathered a group of designers, architects and design journalists to talk about the current state of design magazines,” said Bartolucci in the statement. “During this conversation, it became apparent that there was a need for a new kind of design magazine, one that pulls from the strength of design blogs with fresh graphics and succinct copy, while maintaining the strong point of view, beautiful photography and inspiring images found in Metropolitan Home. And so Fulcrum was born.”
Through a print and online format, Fulcrum will offer an overview of the latest news in the architecture and design world.
Each issue of Fulcrum will feature a “post editor,” with Stephen Burks, who has designed for B&B Italia, Cappellini and Missoni, taking on that role in the premiere issue. Burks’ comments on projects are interspersed throughout the issue.