TULSA, Okla.–Essentials by Connie Post, Imax’s color-driven merchandising concept line that debuted in January 2013 between Imax and Post, a leading retail strategist, will expand with the new Celebrations collection this summer.
With people’s fast-paced lifestyles, this collection focuses on slowing down and appreciating the small things, the company said, and is detail-oriented. The line concentrates on gold and white, with a touch of sheen and glamour. Items include gold picture frames, keepsake storage boxes with metal studs and hardware, book boxes, a lamp shade and a gold-lidded jar.
“The need to recognize what’s most important in our lives and to remind us to remember to celebrate life every day inspired me to create the Celebrations collection for Imax,” Post said in a statement. “There are thoughtful touches like serving trays with felt bottoms that make them safe to use on furnishings and family heirlooms. So go ahead. Break out the good china and crystal and lavish family and friends with Celebrations.”