LOS ANGELES-Artissimo Designs has launched a new sports and entertainment division headed by Adam Zucker, who recently joined the company as vice president of sports and entertainment marketing. Artissimo has also secured individual licensing rights to team imagery from Major League Baseball, the National Football League, the National Basketball Association, the National Hockey League and the Collegiate Licensing Company, and it will create ready-to-hang wall decor featuring league-licensed product.
“Adam Zucker has been instrumental in securing Artissimo’s licensing rights for the five major sports properties in North America,” said Ken Floyd, CEO Artissimo Holdings, which does business as Artissimo Designs. “We are excited to have someone with his talent and experience lead our new division. This is a major new product development and business opportunity for us and for our retail partners.”
Previously Zucker served as senior director of international sports and entertainment business development for The Topps Co., Inc. and prior to that was director of U.S. sports licensing for the company.
“I am excited to be joining the Artissimo team as we launch this new division,” said Zucker. “Our chief goal is to deliver compelling licensed content to the mass retailer, who has never had access to all major sports properties from one supplier.”
In 2010, Artissimo also secured the rights to Live Nation for U.S. distribution.