7 W New York Slates Pop-Up Shop Program for Market Week



NEW YORK–The 7 W New York showroom building will hold the first in a series of seminars titled “Pop-Up Shop 101” during the upcoming Gift & Home Textiles Market Week.

The session will be presented by Christina Norsig, founder and chief executive officer of PopUpInsider, an online exchange for retailers looking to conduct temporary pop-up shops. Titled “Pop Shops as Marketing Tools for Specialty Retailers,” this first program, which will include Eric Michael Anton, Norsig’s partner, will offer perspective and tips on pop-up shops and accompanying issues in real-estate management.

The program is scheduled to take place at 7 W New York on Aug. 14, from 4 to 5 p.m.