LAS VEGAS–Designer Christopher Lowell has been enlisted by the World Market Center to create an integrated merchandising display for lighting and home-accessory retailers for the upcoming Las Vegas Market, scheduled for Aug. 2-6.
Called “Illuminated: A Lighting & Accessories Showcase for Success,” the display will be open daily during the August market in room 1096 of Building C. Lowell’s display will also focus on teaching retailers how cross-merchandised products can enhance the store environment, thus opening up the possibility of stronger sales overall.
An interior designer and author, Lowell has hosted several television shows on home design including “The Christopher Lowell Show” on Discovery Channel and “Work That Room with Christopher Lowell” on the Fine Living Network (now the Cooking Channel). He also has product license programs with Jo-Ann Stores, Office Depot and Simplicity Pattern Co.
The display will include the participation of a number of manufacturers of both lighting and accessory products. Its debut will be marked by a cocktail reception on the opening day of the market, at 5 p.m.