FLAGSTAFF, Ariz.–Mod Mom Furniture announced the appointment of Robert Petril as president in a newly created position.
He will be responsible for steering Mod Mom’s lifestyle brand through the management of manufacturing partnerships, new designs and sales and marketing initiatives.
Petril, who brings more than 30 years of industry experience to his new role, has previously served as vice-president for Natuzzi Americas, Incanto Divani, and Trayton/Simon Li Furniture brands, in addition to managing his own upholstered line, Robert Petril Designs.
“Bringing Petril on board as president is a game changer for the Mod Mom brand,” said Kiersten Hathcock, CEO of Mod Mom Furniture. “His extensive experience and leadership in furniture sales, marketing, design and merchandising have contributed to the worldwide growth of million dollar brands, and his designs and creative skills are unsurpassed in the industry.”