La-Z-Boy, Brown Jordan to Introduce Casual Line
14439 Mon, 05/12/2008 - 12:22pm
MONROE, Mich.–La-Z-Boy and Brown Jordan International are extending their collaboration in casual furniture by launching a new line, La-Z-Boy Outdoor Select.
Comprising 13 collections, the line will debut at the Summer Casual Furniture Manufacturers Association’s premarket, July 9 to 11, at Chicago’s Merchandise Mart. Each collection will include dining, deep seating, chat sets, bar seating and alternative table tops.
Retailers will include traditional and specialty outdoor furniture stores.
In a statement, the companies said the collections will be constructed with all-aluminum frames, outdoor memory foam, and high-end fabrics.
In 2006, the two firms collaborated to produce a deep seating line targeted to the wholesale club market.