CHICAGO–Merchandise Mart Properties announced the International Casual Furniture & Accessories Market, which will be held Sept. 17-20 at the Chicago Merchandise Mart, will host several innovative shopping areas, including redesigned casual showroom floors, temporary exhibitors in the Market Suites, Garden Accessories Courtyard, New Products Gallery, and a collective New Exhibitor Showcase.
The Casual Market, endorsed and sponsored by the International Casual Furnishings Association, is a four-day trade show that provides retailers with an outlet to find all things related to outdoor and casual living. It is 100 percent dedicated to the outdoor furnishings industry and encompasses 350,000 square feet of new and improved exhibit space with more than 45 permanent showrooms and more than 100 temporary exhibitors in the Market Suites.
This year, the Casual Market is set to officially debut its two new dedicated casual showroom floors. On both floors 15 and 16, attendees will be introduced to a better and more easily accessible shopping experience. The two redesigned floors and many renovated showrooms will allow retailers, buyers, dealers, and designers to view new outdoor seating collections, dining sets and display vignettes that offer product demonstrations and merchandising ideas.
More than 20 showrooms relocated during the past year to new spaces on the 15th and 16th floors. Since this transition, some showrooms have expanded their new spaces. Poly-Wood, Inc. will debut its newly redesigned showroom expansion and Gensun Casual Living will unveil its expanded and relocated showroom on the 16th floor. The Merchandise Mart also welcomed three new permanent showrooms, including Mamagreen USA, Panama Jack Outdoor and Samsonite Outdoor Furniture / Aria.
“The September Casual Market is the first time the majority of buyers and designers will see the new redesigned and dedicated casual floor plan, which has been designed to give attendees the ability to easily navigate through showrooms more efficiently,” said Jaclyn Kelly, senior director of marketing for the International Casual Furniture & Accessories Market / MMPI.