Home Depot to Launch Martha Stewart Living Brand
16975 Mon, 09/14/2009 - 4:44pm
ATLANTA–The Home Depot today announced an agreement to develop an exclusive Martha Stewart Living brand of home improvement products in categories including outdoor living, home organization and home decor.
Products in the outdoor living category will launch in January 2010 in the U.S. and February 2010 in Canada. Products in the home organization categories will launch in February 2010. The outdoor living line will consist of many different styles of patio dining and conversation sets ranging in price from $399 to $1,999, while the home organization category will feature a new closet organization system and a versatile nine-cube organizational unit.
Both companies are in the process of developing additional product offerings that will be available in 2010, and more details will be announced in the first part of next year. All of these products will be available in The Home Depot stores across both the U.S. and Canada as well as on homedepot.com.
Martha Stewart outdoor items are currently sold at Kmart. That contract is set to expire this year.