HIGH POINT, N.C.–The High Point Market, which has been designated a U.S. Commercial Service International Buyer Program event for the spring edition next month, has been awarded the same status for the spring market in 2009.
The High Point Market Authority released a letter from the U.S. Department of Commerce that applauds the “Market exhibitors’ great export potential.” The International Buyer Program is designed to connect U.S. companies with foreign customers and to raise global awareness of a designated event.
“Our involvement in the program is already paying off with a number of major delegations bound for High Point Market this spring,” said Brian D. Casey, president and chief executive officer of the HPMA. “To date, these delegations include the West African nations of Senegal, Mali, Burkina Faso, Guinea Conakry and Cameroon, as well as Spain, Mexico, Uruguay and Canada. These delegations are, of course, in addition to the significant numbers of international buyers that regularly attend our market,” Casey said in a statement.
The Market Authority and U.S. Commercial Service will host delegates and visitors from around the world throughout market week in the new International Buyer Center located at the corner of Wrenn and High streets, on the first floor of Showplace West. Additionally, a special reception has been set for Tuesday, April 8, from 5 to 7 p.m. at the String & Splinter Club. All international guests of the High Point Market are invited. Matchmaking activities between delegates, foreign buyers and exhibitors will be led by Department of Commerce personnel throughout market week, with an emphasis on small- to mid-size businesses that may never have considered exporting. For more information, visit export.gov.