HICKORY, N.C.–Hickory Springs Manufacturing Company has changed its name to HSM.
The new name reflects a “transformation to an international provider of high-value solutions manufacturing,” according to the company. The name change is being supported by a new logo and website (hsmsolutions.com).
“HSM is not just a name,” said Dave Colburn, president and CEO. “It’s a new way of thinking. HSM represents one name, one identity, one voice and one company with a single-minded dedication to customer needs.”
The announcement of the new name is the culmination of a series of organizational and corporate structural changes announced earlier this year that support the company’s migration from a components supplier to a provider of integrated solutions with a market-focused strategy.
As a result of the name change, some former company names previously associated with Hickory Springs will now become product names. In addition, some existing product brands will remain the same.
In addition to a single, unified HSM brand, the company is also placing greater emphasis on research and development, increasing its engineering staff and leveraging its Corporate Innovation and Research Center, which opened in 2012.