HGTV Home Moves to Larger High Point Showroom
BASSETT, VA.–Celebrating its first year anniversary, HGTV Home Furniture is moving to a new, larger 13,287-square-foot showroom on the 12th floor of the International Home Furnishings Center’s Commerce wing next to the Bassett showroom.
“We have had encouraging commitments to the HGTV Home Furniture Collection brand in our first year and look forward to continuing to develop the line with new collections, accent pieces and upholstery,” said Rob Spilman, Bassett’s president and CEO. “We are moving the collection to its permanent home on the 12th floor, next to the original Bassett showroom and conveniently across from the central Commerce elevators, where we will have more space to fully show the expanded HGTV Home collection in its entirety.”
The new HGTV Home Furniture showroom will share a redesigned reception area, lobby and showroom address with Bassett, but each brand will continue to have its own separate independent showroom.
“The new HGTV Home Furniture showroom will give us room to not only show the existing collections, accents and upholstery but also our new collection, upholstery expansion and new accents,” said Renee Loper, HGTV Home Furniture’s vice president of marketing. “In addition, there will be an extensive marketing room to tell the HGTV Home brand partner story. This new showroom also gives us the space to do fun and exciting things, like setting up retail display footprints and recreating looks from the 2013 HGTV Smart Home.”