BASSETT, Va.–The HGTV Home Design Studio debuts this week in Bassett stores across the country featuring an HGTV Home-branded line of custom upholstery and accent furniture.
“This strategic partnership with HGTV leverages Bassett’s more than 100-year history of building quality home furnishings while tapping into the popularity and credibility of the HGTV brand among home enthusiasts,” said Robert H. Spilman Jr., Bassett’s president and CEO. “The launch with HGTV Home drives Bassett’s commitment to combining stylish, well-priced custom furniture with top notch room makeover advice from our team of design consultants.”
The HGTV Home experience has been added throughout the stores to create a design studio expression that highlights Bassett’s custom manufacturing capabilities. The custom upholstered sofas, sectionals, beds, ottomans and benches are available in more than 1,000 fabrics.
As part of the promotion launch, HGTV will become a significant advertising vehicle for Bassett stores on a national scale. In addition, stores will be supported by local-market television advertising, direct mail and digital marketing. Also, Bassett will give away a piece of HGTV Home custom furniture every day for the next eight weeks during its “Dream It, Design It, Win It” sweepstakes on bassettfurniture.com.