DALLAS–The Home Furnishings Independents Association (HFIA) and the Unfurnished Furniture Association (UFA) announced a new partnership in which UFA members can join HFIA at a discounted rate as branch members.
All branch members will have access to the HFIA benefits such as bank card processing, consumer finance, e-mail marketing, freight discounts, gift cards, insurance, lighting supplies, office supply discounts, online furniture sales training, promotional tools, retail operating software, room planning kits and warehouse supplies.
“HFIA is the voice of independent-thinking home furnishings professionals,” said HFIA President Mary Frye. “It offers business tools and solutions to help members operate more efficiently and, in return, more profitably.”
UFA is a not-for-profit membership trade organization representing over 600 retailers, manufacturers and sales organizations in their unique market niche. UFA supports its industry brand “Real Wood Furniture Finished Your Way” with a consumer oriented web site realwoodfurniture.org and through a retailer certification program which licenses qualifying member retailers and manufacturers to use the “Real Wood Furniture Finished Your Way” logo. The organization advocates education and awareness to promote the unique qualities and availability of Real Wood Furniture Finished Your Way to consumers across North America.
“This is a great opportunity for UFA members” said UFA Executive Director Fred Moriarty. “UFA’s focus is on our trade shows and promotion of the ‘Real Wood Furniture Finished Your Way’ brand. This partnership with HFIA will now allow UFA members to also have access to quality programs that will help them improve their operations while realizing meaningful cost savings in the process.”