NORFOLK, Va.-Furniture Classics Limited is partnering with Ronald Geilen of Geilen-Wolters NV Belgium and Aeternus Asia on a distribution and development agreement.
Furniture Classics has assumed sales and distribution of the urban, industrial-styled Aeternus Collection that was introduced during the April 2011 High Point Market.
“This is a multi-faceted partnership,” said Michael Ricks, president of Furniture Classics. “Ronald has known my father and I for some years and we have admired his eye for good product and design. Not only will we partner on the existing product line, but Ronald will also assist us in design and development of new products moving forward.”
After test marketing part of the line at trade shows in Atlanta and Las Vegas this summer, Furniture Classics plans to expand the Industrial Collection into what is being tentatively called the “Heavy Metal Collection”.
Geilen, who has exhibited his product lines in High Point’s Market Suites for several years, said he is pleased with the arrangement. “This is a welcome opportunity to focus on more creative endeavors and leave the sales and marketing to a growing enterprise such as Furniture Classics. We share a sense of youthful enthusiasm and together strive to become better, more effective, and more innovative while aiming to surprise and delight our customers.”
Geilen has more than 20 years of experience dealing in antiques and sourcing and has worked in Europe, Indonesia and India, the company said. Based in Riemst, Belgium, he opened an office in India last year.