CONCORD, N.H.-Rug manufacturer Company C will expand into furniture at next month’s High Point Market, scheduled for April 17 to 22. The initial release will include sofas, chairs, chaises and ottomans in three collections, which will all be made in the U.S.
“The idea was to allow consumers to create colorful living for the whole room–including rugs, decorative accents and now furniture,” said Joelle Sarette, marketing director. She added that the new items will contain Company C’s four product attributes: vibrant color, casual style, texture and finishing details.
The Camden group will feature roll arms and has a casual, relaxed look, while Hanover has a modern, classic style that is also comfortable. Halifax will showcase curved arms and tight back and top stitching for a clean, modern look. More than 100 textured solids and patterned fabrics will be available.
In addition, its Rockport ottoman is part of the program, and is now available at wholesale pricing, and available with any of the company’s hooked rug designs. The Camden swivel glider will start retailing at $1,395, the Hanover sofa at $2,495, the Halifax chair at $1,295, the Triangle ottoman at $495 and the Rockport ottoman at $995.