26127 Tue, 10/09/2012 - 12:24pm
HIGH POINT, N.C.–Gearing up for the High Point Market, Oct. 13-18, International Market Centers has rolled-out a new marketing strategy, which incorporates a new website and social accounts for the premium portfolio of IMC’s High Point properties.
“We are excited to introduce our new marketing strategy for fall High Point Market,” said IMC Vice President of Home Furnishings Marketing, Karen Olson. “We previously focused on individual marketing strategies for each property, but we have now streamlined our approach to be much more cohesive, bringing all properties under one IMC umbrella, while still maintaining the unique personality of the various venues and destinations.”
The new campaign—“The Center of Market. The Heart of Your Business.”—will help communicate IMC High Point’s value proposition by showcasing IMC properties, highlighting the diversity of products and demonstrating the benefits of leasing and visiting IMC properties during market.
IMC recently unveiled its new website and social media plan for the fall Market. IMC merged four existing websites, including those for Showplace, Market Square Properties and IHFC, and created one cohesive web presence for IMC High Point: www.imcenters.com/highpointmarket.
“We feel it’s important to unify our buildings and messages and be viewed as one company,” Olson said. “This streamlined approach to our social media channels will convey our prominent presence in High Point as well as give buyers compelling reasons to visit our buildings and customers.”