LOLOI RUGS unveiled the Desire Collection, a group of transitionals 18 months in the making. The idea behind the machine-made line was for no one to recognize them as machine-made, according to company President Amir Loloi. The transitional designs use a warm palette of chocolate, rust, teal and ivory chosen for its compatibility with today’s furniture. The rugs hit the key price point of $499 for a 5-by-8 … KARASTAN announced Kelly Preston will be its next Statement Maker, an ongoing consumer campaign that has included Mariska Hargitay and Evangeline Lilly in recent years. Executives at Karastan said Preston, like those before her, was chosen because she “represents the elegance and graciousness of the brand, but in a hip way. They have to have a well-rounded, balanced life,” said Anne Carley, marketing director for Karastan. “She has the balance of family and career and community.” Preston will begin appearing in the company’s Make a Statement ads beginning this spring … THE TOMMY BAHAMA line at Shaw Living took a new turn with 56 designs across all categories making their debut. “We’re trying to grow the customer base and expand the categories,” said Kim Barta, brand manager for Shaw. The brand now includes traditional, transitional and contemporary designs, all made using Shaw’s EverTouch nylon, making them completely recyclable … HELLENIC RUG IMPORTS celebrated 20 years in business by honoring the dealers that have been with the company from its start: Nebraska Furniture Mart and Einstein Moomjy. “I remember when we first incorporated and I was a little guy on down on the first floor hustling to sell the flokati rugs that made us so famous,” said President Steve Mazarakis. “I’d like to honor the ones we’ve had a business relationship and also a friendship with all those years.” … MOMENI brought the rain forest to Atlanta, complete with peaceful sound effects, by transforming its entryway into a tropical escape. The theme of “Save. Protect. Preserve.” was to emphasize the launch of the Naturally Momeni line of hemp rugs. “Rugs, in general, are very eco-friendly,” said Reza Momeni, president of the company. “For centuries they have been making rugs that way, but we wanted to send a message out to everyone.” The line is hand-knotted and uses natural dyes.