HIGH POINT, N.C.–High Point’s sponsoring manufacturers have set spring premarket for March 23 to 24 and fall premarket for Sept. 14 to 15 after voting late last month to retain the previously established schedule.
High Point has revitalized and repositioned premarket over the past two years, and it has become an important special event offering a competitive advantage for retailers and manufacturers, according to show organizers.
“For a growing number of leading retailers, participating in premarket has once again become a way to secure distribution of key product lines and shore up key vendor relationships,” said Brian D. Casey, president and chief executive officer of the High Point Market Authority.
Casey added premarket also enables buyers to spend more time exploring and focusing on what’s new at the High Point Market one month later, because much of their preliminary groundwork has already been covered.