ATLANTA, Ga.–The website of Jaipur Rugs, at jaipurrugs.com, has been redesigned and enhanced with improved navigation, a cleaner user interface and dynamic search capabilities. Color-accurate photography has also been taken to a new level with an extreme zoom feature that makes shopping for color and texture easier.
In addition, the company’s latest catalog, The Book 2013, can be viewed digitally on the site through a Digi Book tab at the bottom, as well as a pdf. Next to that tab is one for the company’s new Quick Ship program—where the top 200 designs ship within 72 hours and which goes into effect on Jan. 1, 2013—and another new one called How to Care for rug maintenance. Every rug has specific rug care instructions on each page as well.
“It was time to take our web presence to the next level,” said Asha Chaudhary, president and CEO.
Additional new pages on the site include Inspirations, where visitors can peruse a number of trends, including Nomadic, Celestial, Nostalgic and Retreat, and related rug designs. The trends will change on a monthly basis. An icon of snapshots in the top menu bar links to a page with market party pictures.
In the next few months, the website will launch a “get involved” page, so that customers can learn more about the company’s nonprofit organization, Jaipur Rugs Foundation.