NEW YORK–Vente-privee, the French members-only website that teamed up with American Express last year to create a U.S. version, has launched its home furnishings sales with products from Safavieh. The limited-time Safavieh sale, which includes more than 200 skus in rugs, furniture, lighting and accent pillows, began yesterday at 10 a.m. and will run for 72 hours.
“In just a few short months, vente-privee has quickly made a name for itself as a preferred private sale shopping site featuring highly desired fashion brands at an extraordinary price,” said vente-privee CEO Mike Steib. “We are thrilled to feature Safavieh as our inaugural home furnishings private sale event, as we continue to provide our members with access to quality, high-end brands that complement their overall lifestyle.” Vente-privee launched in France in 2001, and now has more than 13 million members.
“Vente-privee’s focus on luxury goods has been consistent since it debuted in France in 2001,” said Arash Yaraghi, principal, Safavieh. “That strategy translates well to the American market, and the site’s access to upscale European brands brings a level of caché to the growing flash sale category here. Exposure on vente-privee will undoubtedly expand the reach and awareness of American brands overseas as well.”