ROCKY MOUNT, Va.–Home accessories and furniture company Uttermost has added the area rug category to its portfolio of products. The new collection will debut at next month’s High Point, where the company shows in the International Home Furnishings Center, Commerce #448.
“Customers have been asking us for rugs for years and I think they will be pleased,” said Mac Cooper, president. “Rugs have been a top priority for many of us since last year, and this will be the biggest
launch we have ever made into any new category.”
The new rugs will include brightly colored flatweaves, wool and viscose handtufted rugs and handknotted rugs in soft, worn patinas. The company said that the designs were based on current trends, but
with an emphasis on transitional patterns to work in a wide range of home settings. The more traditional designs in the group will feature cleaner patterns and current colors.
By market, the new rugs will be either in stock or “on the water,” Cooper added. “Our customers know that we stand behind our product in every way, including deep inventories in both our East Coast and West Coast distribution facilities.”
Uttermost will also offer several different rug tower displays to retailers as well as swatch programs, including a mini-swatch program for dealers short on floor space or who favor mobility.
Designs can also be viewed in the company’s catalogs and on its website and iPad app. “It’s important for dealers and their customers to see true colors, and how these colors look in different lighting,”