CALHOUN, Ga.–Seasoned hospitality executive Tom Etheridge has been tapped to head Surya’s hospitality division, which will officially launch at the Boutique Design New York show later this month.
In his new role, Etheridge will manage the brand’s sales, marketing and product direction for the hospitality sector. He brings 15 years of hospitality textiles experience to his new post; in 1999, he founded RidgeBrook Rugs, a domestic manufacturer of tufted bath rugs for the hospitality industry and, in 2001, he merged RidgeBrook with Lacey Mills, where he continued to supply rugs to the hospitality market.
“The design and quality of Surya’s products is unmatched,” said Etheridge. “As the trend towards focused branding continues to gain momentum in the hospitality industry, Surya has the diverse product mix and custom capabilities necessary to be a true partner with the hospitality design community. The vast majority of our current product line meets or exceeds standard industry testing requirements, and we will continue to develop fresh and relevant rug designs, decorative pillows, art and mirrors that support the evolving needs of hospitality design.”
“We are very pleased to welcome Tom to our team,” said Satya Tiwari, president, Surya, to whom Etheridge reports. “His deep understanding of the hospitality industry and rug design coupled with his tenacity, strategic insight and leadership skills will be will be instrumental in guiding Surya as we further expand into this new and exciting market.”
At Boutique Design New York, Nov. 10-11, 2013, which is held in conjunction with the International Hotel, Motel + Restaurant Show, Surya will exhibit its hospitality products in booth #737.