CALHOUN, Ga.–Surya has surpassed 100,000 “likes” on its Facebook page, where it shares the latest home decor trends and Surya’s latest product offerings with interior designers, design enthusiasts and consumers. Surya has been an active participant in multiple social media platforms, including Facebook, Pinterest, Houzz, YouTube, Twitter, Instagram and LinkedIn, and regularly updates its social media sites to deliver inspiring, engaging and relevant content.
“Today, more than ever, brands must listen to and interact with end consumers,” said Satya Tiwari, president, Surya. “We have built a dynamic social media community across all of our social media sites where our customers—and their customers—can engage in online discussions, view curated content, participate in product giveaways and share design projects and store promotions with the Surya online community. In turn, we receive valuable feedback about our product offerings while also fostering increased brand awareness and customer loyalty.”
At High Point Market, Surya will host a panel of industry thought leaders to discuss the evolving role of social media in the home decor and interior design. Called “Social Media Success in the Home Decor Industry,” it is open to all attendees and will be held at Showplace 4100 on Sunday, Oct. 20 at 4 p.m. Panel members include: Maxwell Ryan, founder of Apartment Therapy and author of “Big Book of Small, Cool Spaces;” Jason Harris, founder of The Design Network and executive vice president at Furnitureland South; Lisa Ferguson, founder of Decor Mentor; and Gretchen Aubuchon, founder of Fashion + Decor.
“Surya not only has ‘shown up’ for social media but, as a clear early adopter and leading brand, also deeply understands the importance of social media in today’s fast moving business environment,” said Ferguson of Decor Mentor, an educational collaborative community for interior design professionals and consumers. “Surya is a role model in promoting active engagement among its fans and offers real value to the market via its strong social media presence.”