CALHOUN, Ga.–Influenced by High Point Market’s spring theme for the show next month, Surya will gear its advertising campaign, events, showroom merchandising and displays on one word: Inspired. The company said it will showcase how “inspiration fuels the home fashion industry and drives the creation of Surya’s wide range of products.”
Among the company’s market events will be a globally inspired party on Sunday, Apr. 21, 2013, in Surya’s Showplace showroom, space 4100.
“Inspiration plays into every aspect of what we do and how we work at Surya,” said Satya Tiwari, president. “It informs both the home accessories we design and how we bring them to the marketplace. Over the years, we continue to find some of our greatest inspiration from our customers—not only in developing the types of products that resonate with their own customers, but also in crafting merchandising and display tools that function with the innovative ways they’re already showcasing and selling products.”