CALHOUN, Ga.–Later this summer, Surya will launch its first semi-annual sales event, aiming to help customers boost store traffic and drive accessories sales during the slower summer months. The rebate will be for Surya sales orders written from Aug. 1 through Labor Day and includes all of Surya’s product categories, including rugs, rug pads, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding, as well as clearance items.
To support the sales event, Surya has created a multi-faceted POP program, which includes window clings, posters, banners, table tents and other eye-catching promotional pieces, as well as a new integrated national marketing campaign across multiple channels to generate both industry and consumer awareness of the event.
To take part in the promotion, customers must register at surya/semiannualsale by Friday, July 18. There is no minimal cost to participate and Surya will provide store sales associates with either online or in-store product training prior to the event kick-off.
“We understand that the summer season can be challenging for our customers and wanted to do something special to show our appreciation for their loyalty,” said Satya Tiwari, president, Surya. “This event is a great way for our customers to offer extremely attractive pricing on thousands of fashion-forward rugs and accessories while increasing sales revenue and attracting new business. We look forward to working with each of our customers to optimize this exceptional sales opportunity.”