DALTON, Ga.—Shaw Web Studio, Shaw Floors’ comprehensive retailer website program, in alignment with leading online marketing company Creating Your Space, has rolled out a premier SEO package that Shaw said will guarantee search engine ranking presence and encourage consumers to buy at a local flooring retailer.
“This is real performance, and we’re proud to provide it to our retailers,” said Misty Hodge, digital marketing manager, Shaw. “The fact that we’re now offering guaranteed top ranking to flooring retailers, together with all our other industry-leading assets and technologies, truly allows them to have a strong presence everywhere the consumer shops.”
Some of the Shaw Web Studio assets and technologies include neutral content that crosses manufacturers’ brands, and which includes an automated interactive product catalog and content for their flooring consumers; an easy customizable website that allows the retailer to choose which suppliers and products to feature and market; free mobile, a feature launched in October that has already been “highly successful,” said Hodge; and free support from Shaw technical specialists.
“Shaw Web Studio sites are designed specifically with our flooring dealers’ unique needs in mind,” said Hodge. “We’re helping them reach the online consumer and build their brand, turning browsers into buyers. The results are amazing.”
Hodge said that research shows that 61 percent of Shaw Web Studio users have had an increase in net sales, and 46 percent of users have seen an increase of 25 percent or more. Flooring dealers can learn more about Shaw Web Studio at shawwebstudio.com.