PORT WASHINGTON, N.Y.–Safavieh, which launched its newly redesigned website earlier this month, is reviewing the site’s new features with retailers during the Las Vegas Market this week.
The new website’s most important improvements are in the display of products: Safavieh uses high resolution photos of 19,600 rug SKUs and a high resolution zoom feature which shows close-ups of the product.
The site has been updated for easier navigation for consumers and retailers, according to the company. New filters have been added to help narrow the product search by collection, style, color, construction, size, shape, fiber or yarn. A new designer section allows quick navigation to lifestyle licensing programs with Ralph Lauren and Martha Stewart and Thom Filicia, and Safavieh Couture rug collections by renowned interior designers.
“Our new website has met our goal of creating a better showcase for Safavieh’s fashion and quality and the most sophisticated consumer and business to business sites in the home furnishings industry. Everything we have done focuses on improving the customer’s online experience,” said Cyrus Yaraghi, company principal. The site also has an improved log-in page with special features for retail customers and Safavieh sales representatives, including the ability to immediately check live inventory, sales and to track orders.