NEW YORK-Nourison will partner with lifestyle designer Barclay Butera to create a line of rugs that will debut at High Point Market next month.
Alex Peykar, principal at Nourison, said Barclay has “a unique brand image, design style and loyal customer base” that will help the company reach a new market demographic. “I am very excited with the result of our collaboration,” Peykar said. “The rugs are all visually stunning and uniquely distinctive in terms of color, material, texture and pattern. Great products are a result of combining new ideas, technology and craftsmanship. I think we have succeeded remarkably in this regard with the Barclay Butera Lifestyle collections.”
“Meeting with and exploring the potential for this line with Alex Peykar at Nourison was exciting from the beginning,” Butera said in a statement. “This company is unparalleled in their product development capabilities, their marketing efforts and their customer service. We look forward with tremendous anticipation to this launch and are thrilled to be able to offer this collection to the industry.”