ATLANTA—The next generation of flatweaves, new designer licensed collections, expanded indoor/outdoor lines and more are on tap at the Atlanta International Area Rug Market, which runs through Sunday, July 14.
Capel revamped its Finesse indoor/outdoor with 23 new designs. Capel has been in the indoor/outdoor rug category for almost ten years, said Allen Robertson, vice president of sales, Capel, and this is Finesse’s first expansion. Finesse “is a classic,” he said, and the company wanted “to freshen the look up.”
Capel also debuted new designs in its Williamsburg license, including Tanjib, a flatweave that combines wool with five percent silk. Available in four colors, it will retail for $399 for a 5-by-8.
Printed flatwoven designs were among Kas Rugs’ introductions, in a new collection called Serafina. The rugs are reversible, with two different designs on each side and in the same color group. A 5-by-8 will retail for $299. The company also debuted a new handknotted group made of wool and bamboo silk, which got a “great reaction,” said Wendy Reiss, vice president of key accounts, Kas. “I like to see price points going up.”
Nourison emphasized designs with silk looks this market, including Starlight, a 70 percent viscose and 30 percent wool line that was space dyed and woven in China. It also unveiled Silk Elements, made of New Zealand wool with 10 percent silk, and Silk Infusion, an overdyed line of wool and 10 percent silk.
Nourison’s new line with Kathy Ireland debuted two new rug collections, for a total of six. The collection now has 44 SKUs and is scheduled for a fall delivery. In addition, the license unveiled more than 50 decorative pillows as well, and everything ties back into Ireland’s brand aesthetics and styles, said Julie Rosenblum, executive director of licensing, Nourison. “We cover all looks.”
Artist Bob Timberlake was at the Shaw showroom yesterday, and talked about his 36 new designs with the company. “I’m inspired by everything,” he said. He collects many things, he added, such as bird feathers, quilts, decoys and fabrics, and they all influence his rug designs.
Couristan’s Emma at Home line will include both area rugs as well as broadloom for hospitality and residential. The rugs include handtufted wool designs from India, for $399 for a 5-by-8, and some designs have viscose and carving. The indoor/outdoor collection includes handhooked designs from China for $299, and muted flatwoven designs from Belgium. The indoor/outdoor category is first for Gardner, and she was happy overall with the new line overall, but loved the handhooked designs because “I like saturated color,” she said.