DALLAS–Loloi Rugs has officially launched its page on Pinterest, the website where people post, or “pin,” images to share with their followers. Loloi’s profile includes boards that focus on texture, design and color trends as well as interior and fashion trends. Inspiring images from a variety of areas, such as architecture, fashion, home decor and nature, are incorporated into the pages, which include such themes as “Look Natural,” “Passion for Fashion” and “True Blue.”
“Pinterest is an incredibly popular platform for consumers seeking visual inspiration in areas like home decor and fashion, which is just the kind of demographic we want to engage,” said Cyrus Loloi, social media manager. “What’s interesting about Loloi’s Pinterest page is our product developers pin images to the site as well, particularly ones that they used for inspiration in developing products that relate to that board’s respective trend. By leveraging Pinterest, we are able to give people a transparent look into the influential sources behind our design. In turn, we hope Pinterest users can follow our boards for decorating ideas and ultimately drive traffic to our dealers when they’re ready to purchase a rug.”
Loloi’s Pinterest page is at Pinterest.com/loloirugs.