LAS VEGAS—More than 600 followers shared their “likes” and “repins” of debuting products at the recent Las Vegas Summer Market.
Leading product picks for First Look furniture followers included items from designer Liora Manné, whose indoor/outdoor Gigi Chair earned top “repins” and “likes,”while First Look accents followers favored novelty lighting from Creative Co-Op, with its Dolomite Owl table lamp earning the most support. First Look’s gift and holiday followers liked Midwest-CBK’s Vintage Chic Collection, which includes textiles, lighting, picture frames and glass accents.
Other best-of-show products on Las Vegas Market’s Summer 2012 Pinterest product boards include: an ikat area rug from Surya’s Frontier Collection; heavily textured Trellis vases from Lazy Susan; a Du Barry chest of drawers from John Richard’s Florence de Dampierre collection; Peninsula Home’s Umbria table, with a scroll base and distressed tabletop; a ceramic tabletop bird feeder from Napa Home & Garden; a contemporary centerpiece from Accent Decor called Beyond; Inspire wood signs from Collins Painting & Design; and serving spoons from Shiraleah.
“Expanding upon the popular First Look program and delivering its content across multiple platforms—a trends presentation and look book, and highly visual product display at market, and now via social media channels—reinforces our commitment to showcasing trends in a compelling fashion and supporting the thousands of new product introductions at Las Vegas Market,” said Dana Andrew, vice president of Global Marketing & Communications for International Market Centers, parent company of Las Vegas Market. “We were thrilled to see the increased enthusiasm around the First Look: Ready Your Repin campaign and look forward to continued momentum.”
Manufacturers of the products that acquired the most likes and repins will be featured in marketing campaigns and a special showcase at the Las Vegas Winter Market.
The Las Vegas Market’s Pinterest boards are at www.pinterest.com/LasVegasMarket.