LAS VEGAS–Momentum continues to build for expansion of better home décor at Las Vegas Market, according to show organizers International Market Centers, with a planned launch of a new floor of permanent showrooms dedicated to the category at the Summer 2013 Market, July 29-Aug. 2.
In line with this introduction, IMC also will reposition its home decor-focused temporary exhibitors to create dynamic synergies between permanent and temporary resources.
“There is increasing momentum for expansion of better home decor resources in the Las Vegas Market,” said Dorothy Belshaw, president of Gift & Home Decor, International Market Centers. “With the summer debut of new home decor showrooms on C4, we will continue to build upon our recent success creating concentrations of like resources on B3 and C3. Combined, these three floors will offer 75+ better home decor vendors in a quarter million square feet.”
Debuting this summer—six months ahead of schedule and at 65 percent occupancy—C4 will deliver the finest in better home decor and textile resources. Six leading home decor brands have confirmed their intention to anchor the July 2013 debut of C4: Surya (rugs, pillows, throws and art for residential and contract markets) will expand its current Las Vegas showroom presence by nearly 400 percent into an 30,447 square-foot showroom; Andrew Martin International (a UK-based supplier of upholstered sofas and chairs, living room tables, and home decor), will make its U.S. showroom debut in a 10,681 square-foot showroom shared with Cisco Brothers (furniture crafted in Los Angeles from green materials and building methods); Luna Bella (designers and manufacturers of clocks, accessories, furniture, lighting) will establish its exclusive western states presence in a 2,286 square-foot showroom; Moe’s Home Collection (modern home furnishings featuring leathers, fabrics, lacquers and lighting) will open a 6,643 square-foot showroom; Palecek (woven furniture, accessories and lighting for retailers, designers and the hospitality industry) will open a 5,500 square-foot showroom; and TerraSur (a manufacturer and distributor of furniture from Argentina) will open a 2,300 square-foot showroom.
In line with this, four home-focused categories of temporary exhibits—Home, Style, Textiles and Made (a new segment featuring artisanal, handmade products)—will relocate to the fifth floor of Building C in July. This redesigned floor will provide a cohesive collection of home decor, furnishings, bedding fashions, home textile designs and gifts from more than 300 exhibitors, including confirmed newcomers Adivik Linen Company, Grand Legacy Art, Images 2000, Iron Thread Design, ORE International and many others.
“In less than 12 months, we have created a critical mass of leading home brands on three floors (B3, C3 and C4) of Las Vegas Market, and the growth trend shows no signs of slowing,” said Belshaw. “Our strategy began last July on B3, with the re-merchandising of existing better home decor resources, and continued in January on C3, with addition of leading suppliers to the marketplace.”
Notable changes on C3 this July will include the expansion of Classic Home (furniture and rugs) and the addition of Low Country Originals (lighting). In addition, home furnishings floor B4 will be sold-out this summer with the addition of JLA (home furnishings) in a 10,000 square-foot showroom.